National Preparedness Month

This September, National Preparedness Month (NPM) will focus on planning, with an overarching theme “Disasters Don’t Plan Ahead. You Can.”

We should all take action to prepare! We are all able to help first responders in our community by training how to respond during an emergency and what to do when disaster strikes — where we live, work, and visit. The goal of NPM is to increase the overall number of individuals, families, and communities that engage in preparedness actions at home, work, business, school, and place of worship.

How to Use this Toolkit

The National Preparedness Month Social Media Toolkit contains key marketing and preparedness messaging to print or share on your social media channels throughout the month of September and beyond. Either copy these messages directly or customize them to reach your audience.

2017 Weekly Themes

  • Week 1:  September 1-9                        Make a Plan for Yourself, Family and Friends
  • Week 2:  September 10-16                    Plan to Help Your Neighbor and Community
  • Week 3:  September 17-23                    Practice and Build Out Your Plans
  • Week 4:  September 24-30                    Get Involved! Be a Part of Something Larger

Hashtags and Emoji

  • #NatlPrep
  • #PlanAhead

Graphics, Videos, and Related links

Check out tips and ideas to promote preparedness. For more engaging messages, attach appropriately sized graphics for specific social media platforms (e.g. Twitter, Facebook).

Social Media Content

This content could be used on various social media channels, and is less than 140 characters.

Week 1:  September 1-9
Make a Plan for Yourself, Family and Friends

Social Media Content

  • Disasters don’t plan ahead. You can. Make an emergency plan today. #NatlPrep
  • Preparing the family for an emergency is as simple as a convo over dinner. Get started with tips from #NatlPrep
  • Download a group texting app so your entire crew can keep in touch before, during & after an emergency. #NatlPrep
  • Practice evacuating in the car with your animals, so they’re more comfortable if you need to evacuate in an emergency. #NatlPrep
  • Disasters don’t #PlanAhead, but you can.  Get the @fema app with weather alerts for up to 5 locations: #NatlPrep
  • Make sure you know what your insurance policy covers before an emergency: #NatlPrep
  • Sign up for local emergency alerts in your area by searching online. #PlanAhead #NatlPrep
  • Protect your identity: watch out for fraud and scams, and keep your personal info secure. #NatlPrep
  • Beware of frauds & scams when seeking disaster assistance. Federal/state workers never ask for/accept money and always carry IDs. #NatlPrep
  • Financial prep tip: flood-proof important documents by putting them in plastic bags to protect against water damage. #PlanAhead #NatlPrep
  • Keep some cash on hand in case of emergencies. #PlanAhead #NatlPrep

Week 2:  September 10-16
Plan to Help Your Neighbor and Community

Social Media Content

  • Joining a local #CERT program is a great way to give back. Find a team near you and #volunteer today! #NatlPrep
  • Don’t wait until the next emergency to get involved, start today: #NatlPrep
  • Did you know? @fema’s online trainings to help get your community prepared. Take them today: #NatlPrep
  • Almost half of Americans expect to rely on their neighbors after a disaster. Plan today: #NatlPrep
  • #PrepareAthon can help your community discover activities to keep you and your neighbors safe:  #NatlPrep
  • Plan a #preparedness event for your community. Get FREE planning guides
  • Your neighbor may have to rely on you during an emergency. Will you be ready: #NatlPrep
  • Do you know what to do when an emergency happens? Learn the 5 key actions you can take to save a life #UntilHelpArrives here: #NatlPrep
  • DYK: In the wake of an emergency, it’s okay to move the injured away from ongoing danger. Learn how you can help #UntilHelpArrives here: #NatlPrep
  • Get involved for #natlprep month. Take a first aid & CPR class with your local @RedCross chapter.
  • Knowing how to shut off utilities like gas, water, & electricity is key after a disaster. For more info: #NatlPrep
  • If you don’t know where the shut-off valves for water/gas/electricity are, call your utility company and ask someone to show you. #NatlPrep
  • Keep contact info for your utility companies on hand in case you have to report an emergency like a gas leak. #PlanAhead #NatlPrep
  • Natural gas leaks can cause fires following disasters. Learn how to shut off your meter by contacting your local gas company. #NatlPrep

Week 3:  September 17-23
Practice and Build Out Your Plans

  • Complete an Emergency Financial First Aid Kit (EFFAK)
  • Maintain emergency savings for use in case of an emergency
  • Participate in an emergency drill
  • Know how to access community resources (e.g., shelters, food banks)

Social Media Content

  • What important docs should you have in your emergency kit? The Emergency Financial First Aid Kit explains them all: #NatlPrep
  • How will you pay your bills if a disaster strikes? Disasters don’t plan ahead, you can: #NatlPrep
  • Maintain emergency savings in case of a disasters. #PlanAhead #NatlPrep
  • Do you know how to access community resources where you live? Search online today. #NatlPrep
  • Make digital copies of important documents and save them on the cloud or a secure cell phone app in case disaster strikes.  #PlanAhead #NatlPrep
  • Have at least a one-week supply of medications. #NatlPrep
  • Flood insurance policies have a 30-day waiting period before they go into effect. Plan now for floods #PlanAhead #NatlPrep
  • Give yourself financial peace of mind & create an emergency savings account that can be used in a crisis. #natlprep
  • Financial prep tip: gather & store critical personal, household, & medical information for easy access during a disaster. #natlprep

Week 4: September 24-30
Get Involved! Be a Part of Something Larger 

Social Media Content

Ready Business

  • Get involved and share preparedness info in your community, faith-based organization, business & more: #PlanAhead #NatlPrep
  • 40% of businesses never recover after a disaster. Watch this video and #PlanAhead: #NatlPrep
  • Develop a preparedness program for your business to plan for & reduce the impact of disasters:
  • Planning ahead for disasters can be the difference between going out of business and running a successful one. #NatlPrep

Ready Campus

  • Make sure your campus is a #ReadyCampus and prepared for all types of emergencies. Get involved: #NatlPrep
  • Make sure your school has emergency procedures in place for disasters that could affect your campus. #NatlPrep
  • Know how to get in touch with family/friends if phones are down. Text instead of call and mark yourself as safe on social media. #NatlPrep
  • If you can’t get in touch with family/friends after a disaster, register yourself as “Safe and Well” on the Red Cross’ website #NatlPrep
  • Sign up to receive alerts from your school in case of an emergency like an active shooter event or natural disaster. #NatlPrep

Faith-Based Preparedness

  • Keep your congregation safe – make sure your house of worship has a plan for all types of emergencies. #NatlPrep
  • Faith-based venues can become targets. Protect your congregation & house of worship by preparing for emergencies: #PlanAhead
  • Take steps to protect your house of worship from arson. Illuminate the exterior/entrances and clear anything that could fuel fire. #NatlPrep